Ran across this beaut of a post at Chuck's Place: 25 Steps To Becoming A Self-Published Author
You should go read it.
Then bookmark it for repeated reading and referencings.
Since I am also an author-publisher, this is awesome information to have and to use.
I'll be employing it as part of my strategery.*
Besides, I like Chuck's advice.
Chuck taught me to squirt my grapefruit.**
*Yes. I did just use the word "strategery." Fear not. I am a professional.
**The first time I did, though, I think I missed the point. I have since learned.