Friday, June 22, 2012

Earning Your Audience

The other day John Anealio linked to his post on "25 Ways to Earn Your Audience," which is actually a variation on Chuck Wendig's post of the same name--John's post focuses on musician types.

Read 'em both. Then bookmark 'em both for future reference.

Of the 25 ways, I believe #1 is the most important (and I'm gonna quote Chuck's version):
1. It’s All About The Story

Normally this is the type of thing I’d put as the capstone #25 entry—-"Oh, duh, by the way, none of this matters if you write a real turd-bomb of a book"—-but it’s too important to put last because for all I know you people will fall asleep around #14. So, let’s deal with it here and now: your best and most noble path to audience-earning is by having something awesome (or many awesome somethings) to give them. Tell the best story you can tell. Above all the social media posturing and bullshit brand-building and stabs at outreach, you need a great "thing" (book, movie, comic, whatever) to be the core of your authorial ecosystem. Tell a great story. Achieve optimal awesomeness. Build audience on the back of your skill and talent and devotion. You can ignore everything else on this list. Do not ignore this one.
Working on that.

Now, I just have get going on the next 24...

(And if you have to ask who that is in the photo up there, I will have to revoke your Pop Culture license...)

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